On-line poster presentation (non-members eligible if recommended by a SIETAR member) Effective Online Communication Style in the Business Field more

Sun, Nov 28, 12:30-14:20 Asia/Tokyo

The spread of COVID-19 has prevented people from having face-to-face interactions, and the business field has been no exception to this situation. Consequently, it is assumed that people are required to adapt to a new way of business communication and working style. Additionally, many university students have suffered from insufficient information in online communication, leading to confusion. In fact, very little work has been done on online communication. In a previous study, a researcher mentioned that the foundations of online and offline communication skills are the same. However, no specific methods have been provided. Therefore, this study suggests an effective online communication style using suitable skills. Moreover, university students who have experienced online classes are assumed to lack competence of proper online communication in the business field. To avoid misunderstandings between new graduates and other generations, this study aims to propose an effective way to use those skills, especially in the business environment. In this study, a mixed methods approach of qualitative and quantitative research was employed. By analyzing the gap between the insights of university students and those of people in the business field, this paper suggests “The effective online communication style in the business field.” The questionnaires were distributed online and over 100 responses each from both university students and businesspeople were collected. Furthermore, some of the respondents were interviewed. Such studies may reflect a new business communication style and culture that will soon be needed in Japan.